Hours of Operation: Monday-Friday 8am-5pm ~ Call or text us at 252-772-1264

Meet Our Technicians

William Bannister

William came to Cavalry Appliance Service from the automotive parts retail industry, but we specifically selected him to train as an Appliance Technician Apprentice because of his exceptional character. We met Will through his volunteerism with Boy Scouts of America and we are consistently impressed with his helpful, cheerful and eager-to-learn spirit. William began as an apprentice with consistent one on one training with Joseph and was promoted to Appliance Technician in December, 2023. He does an amazing job caring for our customers and has embraced the same spirit of tenacity and problem solving as his teacher.

Appliance Technician

Austin Gremmel

Austin came to Cavalry Appliance Service from years of working as an automotive mechanic, bringing with him a strong mechanical foundation and a natural aptitude for diagnostics and repair. From the start, he stood out for his work ethic, technical curiosity, and willingness to take on complex challenges. Austin has quickly earned the trust of our customers and team alike, receiving multiple five-star Google reviews for his professionalism, friendliness, and thorough approach. His eagerness to learn and commitment to doing things the right way make him a valued member of the Cavalry team.

Appliance Technician
Master Appliance Technician | Owner

Joseph Seeley

With over 35 years of experience as a Master Appliance Technician, Joseph brings to the team a level of expertise that is rare in our industry. He isn’t often stumped by an appliance; but, when he is, he is relentless in his pursuit of an answer and will consult with manufacturers and his vast network of fellow professionals until he figures out the issue. His own words: “I get a rush whenever I fix something” mean that you are in good hands with the nerdiest of nerds when it comes to appliances. He loves what he does and he loves serving you!

Meet Our Administrative Team

Maggie Maple

Maggie came to Cavalry Appliance Service with a strong foundation in business, holding a Bachelor of Arts in Organizational Leadership with a focus in management. Graduating summa cum laude and as a member of the prestigious Golden Key International Honour Society, she brings a wealth of experience in administration and communications.

In her downtime, Maggie enjoys challenging her mind with a good game of sudoku, collecting seashells along the beach, and capturing the beauty of nature through photography. 

Office Administrator | Parts Manager

Logan Seeley

Logan is a student at North Carolina State University. She is majoring in Agricultural Business with a double minor in Entrepreneurship and Entomology. Since Cavalry opened in the summer of 2021, Logan has helped with administrative and customer service tasks. During the summer of 2024, she expanded her tasks to include some bookkeeping duties as well as website management. Logan is a graduate of the Epiphany School of Global Studies and is also an Eagle Scout, Gold Award Girl Scout and a Black Belt in Taekwondo.

In her spare time, she enjoys hiking, playing the guitar and writing music, and volunteering at the animal shelter.

Bookkeeping Assistant | Marketing Assistant
Administrative Director & Marketing Director | Owner

Ginny Seeley

After a 25 year career in healthcare, culminating in leadership and quality improvement, Ginny transitioned to full-time leadership in the three Seeley Family businesses: Cavalry Appliance Service, Highland Business Center & Coworking Space and Outcome Academy, to focus on operations, finance, marketing, and long-term strategy.

Since Cavalry’s founding in 2021, Ginny has been instrumental in building the systems and processes that support both the technical team and the customer experience. She is passionate about clear communication, continuous improvement, and creating a company culture rooted in integrity, professionalism, and care for others.

Awards

Most Professional Servicer Award 2023

Cavalry Appliance was awarded the National "Most Professional Servicer Award" for 2023 by the United Appliance Servicer’s Association for our size company category! We are so very honored!

We believe in serving our customers, our community and our fellow Appliance servicers. We are active with our United Appliance Servicers Association (UASA)peer group, a Mastermind of colleagues we connected with at a past ASTI and online, and love sharing our knowledge with others.

Thank you, NEW BERN and Eastern, NC, for the extraordinary blessing and opportunity to serve you!

Nextdoor Neighborhood Fave 2023 & 2024

Cavalry Appliance is repeatedly recommended by your neighbors and friends in our Eastern North Carolina communities on Nextdoor and has been recognized as a Neighborhood Fave each year we’ve been in business! What an honor!

Top Tech 2025!

Cavalry Appliance Service is proud to celebrate Joseph Seeley being named “The Nation’s Top Tech 2025” by the Professional Servicers Association! This prestigious national honor is awarded only to Master Certified Technicians and recognizes excellence in diagnostics, technical skill, written knowledge, and customer service at the highest level in our industry.

This award reflects our deep commitment to education, professionalism, and serving others well. Joe has pursued this title multiple times over the years, and winning it reinforces our belief in perseverance, continuous learning, and raising the standard of appliance service for everyone.

Influencer of the Year

Ginny Seeley was voted Influencer of the Year at the 2026 United Appliance Servicers Association ASTI Conference! Nominated and voted by her peers in the industry, Ginny was recognized for her passion in celebrating the Appliance Repair Industry and bringing educational and inspirational content to others.

Congratulations to Ginny for being the first ever recipient of this prestigious award!

OWNERS

Joseph and Ginny Seeley opened Cavalry Appliance Service in New Bern, North Carolina in August of 2021! Before that, Joseph provided appliance repair service beginning in 1988 (over 34 years ago!) in the Baltimore, Maryland Metropolitan area as part of the top notch team at Landers Appliance. He is a certified master appliance technician and services all makes and models of all major appliances. He has experience with marine appliances and high end in-home appliances. Ginny brings to the business her experience as a Lean Six Sigma Black Belt and Quality Improvement Specialist with a Master of Arts in Leadership and Management. She founded a group of female entrepreneurs in the New Bern Area, called the New Bern BUSINESS Ladies, that has since been opened to all business owners, and leads free monthly workshops to give back to small businesses in our community. To join, visit OutcomeAcademy.com/NBBO .

Joe and Ginny take pride in bringing excellent, personalized appliance service to New Bern and surrounding areas!

The Cavalry Crest Explained

  • Part 1- The Chevron

    The Chevron represents faithful service and loyalty. Service is one of our core values at Cavalry Appliance. We serve with care, going beyond expectations to support our clients, team, and community.

  • Part 2- The Rook

    The Rook represents critical thinking and problem solving. Cavalry Appliance invests in training and mentorship so our team grows stronger, smarter, and more confident every day.

  • Part 3- The Hawk

    The Hawk is a symbol of Perseverance. We face every challenge with focus and grit, determined to find the best solution for the people we serve.

  • Part 4- The Crown

    The Crown is a symbol of our Christian Faith. We lead with humility, integrity, and kindness, reflecting our faith in how we treat others.